自媒体的兴起 The Rise of We Media

2021年1月14日
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自媒体的兴起 The Rise of We Media

We are at the beginning of a golden age of journalism — but it is not journalism as we have known it. Media futurists have predicted that by 2021, “citizens will produce 50 percent of the news peer-to-peer.” However, mainstream news media have yet to meaningfully adopt or experiment with these new forms.

Historically, journalists have been charged with informing the democracy. But their future will depend not only on how well they inform but also on how well they encourage and enable conversations with citizens. That is the challenge.

The venerable profession of journalism finds itself at a rare moment in history where, for the first time, its hegemony as gatekeeper of the news is threatened by not just new technology and competitors but, potentially, by the audience it serves. Armed with easy-to-use Web publishing tools, always-on connections and increasingly powerful mobile devices, the online audience has the means to become an active participant in the creation and dissemination of news and information.

我们正处在新闻业黄金时期的开端,但这里说的并不是传统的新闻业。媒体中的未来主义者预言到2021年,“一般民众发出的新闻量将与媒体相同,占总量的50%”。然而,主流新闻媒体还没有在真正意义上采用或试验这些新形式。

回溯历史,记者一直作为民主的传声筒。但是他们的未来将不仅靠报道做得多好,还将依赖于他们有多积极与大众对话。这才是挑战。

令人尊敬的专业新闻报道处在一个历史上前所未有的时期,媒体人也发现过去在新闻报道上的统治权不仅受到新科技和同行的威胁,还潜在地受到他们所服务的读者的威胁。网民们拥有操作简易的网络发布工具,时时在线的状态以及功能日益强大的移动设备。他们通过多种方式参与新闻与消息的发布和传播。

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