当线下书店面临绝境,谁来保卫?

2021年1月15日
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在平时,经营一家线下书店都并非易事;遇上疫情,更是雪上加霜。目前,许多独立书店都面临永久关门的绝境。为此,世界图书从业者都在做哪些努力?

当线下书店面临绝境,谁来保卫?

The World of Books Braces for a Newly Ominous Future

疫情添新愁,图书业为应对惨淡前景做准备

In these isolated times, many people are inside reading, but the book business, like others, is bracing for catastrophe. As the severity of the coronavirus outbreak continues to intensify, authors, publishers and booksellers are struggling to confront and limit the financial fallout.

在这个人人隔离的时期,许多人都在家中读书。然而,像其他行业一样,图书业正为应对灾难做准备。随着新冠疫情的严重程度持续加剧,作家、出版商和书商都在努力应对并缓解其经济损失。

The potential long-term effects for book retailers are sobering. A growing number of independent booksellers have responded to the public health crisis by closing their stores and sending employees home. Other bookstores, which often serve as community hubs as well as businesses, are trying to offset falling foot traffic by offering customers free delivery or curbside pickup.

对图书零售商而言,潜在的长期影响令人警醒。面对这场公共卫生危机,越来越多的独立书店不得不关门大吉、解雇员工;另一些同时充当社区活动中心的营业书店,正力图通过向顾客提供免费送货服务或路边取货服务来抵消店内客流量下降的影响。

The American Booksellers Association said it has been lobbying publishers to support independent stores by offering discounts, free shipping to customers and a removal of the cap on returns of unsold titles, among other measures. Other groups have been raising money to donate to hard-hit independent stores.

美国书商协会表示自己一直在游说出版商支援独立书店,比方说通过打折、免费送货上门、取消未售出书籍的退货限制等各类措施给予帮助。其他组织也一直在筹集资金,捐赠给那些遭受重创的独立书店。

Still, many in the industry worry that financial losses stemming from the outbreak will cripple a significant number of stores and cause them to close permanently. Others fear that the lockdowns and government guidelines mandating social distancing will give an even greater advantage to Amazon as more homebound customers turn to internet shopping.

不过,许多业内人士仍担心,疫情造成的经济损失将重创大量书店,导致它们永久关闭。另一些人则担心,封城举措和政府要求社交隔离的方针将让亚马逊进一步获利,因为越来越多的居家消费者会因此转向网上购物。

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